Nearly two years ago, we were approached by Apollo Insurance to help them re-evaluate their overall marketing, print materials and website, and inject some fresh ideas, design and strategy. Most importantly, we needed to retain the strong corporate identity and ensure that whilst communications design would be new, the underlying message of trust and dependability would be retained.
Whilst insurance is a ‘necessary’ product, it varies dramatically in terms of cover, customer support and attention to detail. We developed a ‘halo’ element throughout the design of all marketing communications, putting what’s most important for Apollo’s customers, at the heart of the design. We developed two websites, each focussing on different target markets, along with new individual service brochures, letterheads, roller banners and promotional gifts. We also developed a varying ad-campaign to feature in local business publications.
Since we started working with Apollo, we’ve undertaken several projects, each designed to grow the potential market for their insurance products. We continue to provide marketing support, website maintenance and design, to accompany their regular marketing campaigns across various web and print platforms.